Discovering Closed Loop Marketing and Utilizing Its Power to Promote Businesses Online


The term closed loop marketing refers to a process of two way interaction that involves both the marketers and the customers. In standard and non-improvised situation, closed loop marketing materials and messages are pushed to the customers, depending on their individual preferences. A self-service model is also often used to for this purpose.

The whole process of closed loop marketing is based on the amount of data that gathered during the different interactive sessions that are enacts in a cycle of continuous improvement on the part of marketers.

What is it?

In no sense of the word it refers to any kind of device or equipment. The whole concept is about building up a relationship with the customers depending on the data that accumulated through a wide variety of communication channels that support continuous refinement of the relationship that exists between the two. The selection of the communication channel is often made depending upon the receptivity or preferences of a particular range of customers. This powerful marketing tool improves the customer database, and these organizations can gain refined clientele segmentation depending on their individual behavioral attributes.

On an operational level there can be different levels of sophistication in closed loop marketing. Under most ideal and favorable situations, when a customer database is linked with a content management platform the most relevant contents can always be provided to the customers depending upon his personal choices and interests. The increased knowledge about the customers is always going to prove useful for the successful promotion of any online business.

A tactical approach

Most modern online promotional campaigns are mono-directional activities. But during the last five years or so a sufficient number of new developments have taken place in this particular field and new technologies are now available to help you to select the exact type of closed loop marketing apps that is just perfectly suitable for the overall marketing strategy of your organization.

The only difficulty that a marketing manager can face in this respect is the lack of available finance that has always been the most important factor behind any successful application of closed group marketing strategies. If any particular commercial organization is particularly focusing on online promotional activities, then closed loop internet marketing strategies are often expected to work well for them. The most important benefits that can be availed from the process can be listed as follows:

– Send at least 20,000 emails a month to redirect more traffic to your website

– Use pay per click advertising

– Using better and well researched keywords

– Sending press releases for brand promotion

And the proper optimization of the web pages to make them friendlier to search engine spiders and have better ranking for them in the search engine result pages. In every possible aspect the closed loop marketing can work wonders to your online business promotions, and helps you earn profits like never before.


Source by Anna D Smith

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